Search Engine Optimization (SEO) means incorporating the right kind of website content so that your site ranks highly in general search results.
SEO is free and doesn’t require a solid background in computer science to implement. It is quickly becoming the online marketing tool of the future and is a fantastic way to promote your business.
There are different kinds of SEO, however, including global and local. So what is local SEO?
Local SEO is a great marketing tactic you can use to maximize user engagement in a certain demographic. It can lead to a higher conversion rate overall and even increased profit margins!
Read on to learn more about local SEO and how your business can benefit from it today.
1. What is Local SEO? Targeted Optimization
When you find yourself asking, “What is local SEO?” you may think you’re in for a pretty involved response.
But actually, local SEO is easy to grasp once you’ve got a solid understanding of how SEO in general works. SEO is a strategy you can use to boost your ranking in search results through search engines such as Google or Bing.
Think about when you type something into Google. You’ll often type in a keyword or set phrase. The results you get for this keyword or phrase will be in a particular order.
The highest ranking websites will be the ones closest to your eyes–at the top!
Higher ranking websites will be the most credible as assessed by Google and will be optimized to rank highly. This means that the website’s content will have intelligently sprinkled keywords and phrases that you are likely to search for.
The best location for these keywords? Blog posts!
Local SEO is the exact same thing as regular SEO, except for the fact that it is much more targeted. While general SEO can attract customers from anywhere, local SEO aims to rank your content highly for customers in your area.
So, if you operate a pizza company around the corner, you can optimize your web content in such a way that customers in your area typing in “pizza near me” will see your business pop up on their phones.
Local SEO activates location-based searching so that you are instantly reaching customers with an immediate need for your goods or services.
We haven’t fully answered the question, what is local SEO? But we’re getting there.
The answer to this question also has a lot to do with what’s trending now on the marketing scene.
A lot of users, for example, rely on mobile devices when they are on the go. They’ll browse the internet while waiting for the subway or check their phones for the best local coffee or where to get their car serviced quickly.
Very often, users will rely on a mobile device for specific local searches, even over a desktop. When you use local SEO on your website, you are immediately maximizing your potential audience.
In order to pave the way for effective local SEO implementation, make sure that your website is optimized for mobile devices. This means that users can access your website on any device and your online content will adapt to any screen.
When you pair amazing user experience with timely and relevant local results, you’ve got a win-win situation. Customers will be much more likely to stick around.
3. What is Local SEO? Your Answer to High Conversions
As a business, you have a lot of marketing options at your disposal. Because we are quickly moving toward digital transformation as a society, the most competitive marketing tools out there are digital.
So what is local SEO again? It’s your window to a larger pool of potential customers. And it is also your channel to rapid and massive amounts of conversions, both in person and online.
Local SEO is part of what’s called local directory marketing, meaning that it optimizes your chances of appearing in local online directories. Local SEO, if implemented in the right way, can send you to the top of listings on Yelp or Trip Advisor.
Establishing an authoritative local presence through digital channels is one of the best ways to maximize conversions, extend existing customer relationships, and boost your reputation as a trusted local source.
4. Maximize Your ROI When You Use Local SEO
So what is local SEO and what can it do for your revenue?
SEO in and of itself maximizes your return on investment (ROI) because it has such great impact on conversion rates and customer base. Because it is so targeted, local SEO is highly cost-effective.
Think of it this way: you aren’t just dropping off brochures at an office or placing an ad in a glossy magazine for your business. While these can be totally effective, they don’t give you guaranteed exposure. Those brochures could just sit there or, if flipped through, become easily forgotten.
Local SEO maximizes exposure but is also incredibly efficient with this exposure. It ensures that your content appears in search results when users are looking for that content.
Because you’ll be gathering customers more efficiently and effectively, you can feel confident that you are making the best financial investment for your company.
5. Harness the Power of Online Reviews
Local SEO works in tandem with online reviews, particularly if you have listed your business on review sites like Yelp or Google My Business.
Online review channels are very influential when it comes to users making purchase decisions. In fact, over eighty-eight percent of users rely on online customer reviews in order to make their purchase and investment decisions.
Local SEO will help optimize your listings in customer reviews. What’s more, the more customers you find through local SEO, the more opportunities you have to gather more positive reviews. It’s a gift that keeps on giving!
6. Stay Competitive as a Business
When you implement local SEO, you are ensuring your business appears neck-and-neck with your competitors online. In fact, it will likely help you rank higher than your competitors.
This is because local SEO is all about local searches. You’ll be able to snatch local customers away from your competition on a daily basis and build a foundation that won’t waver.
How to Implement Local SEO
So now that you know what local SEO is all about and how it can benefit your business, it’s time to talk logistics.
SEO isn’t all that hard to master, especially if you have a background yourself in web design and/or digital marketing. However, local SEO can be challenging to implement because it is targeted for local searching only.
Because local SEO has such high ROI, it’s worth it to invest in a professional SEO link builder and implementer. When you hire out SEO services, you are investing in someone who knows the industry and the playing field. You’ll immediately get high rankings and start gathering more local attention from customers you need.
Once you’ve harnessed the power of local SEO, it’s also worth it to pair this with on-page SEO on your website. Hire a professional blogging service like ZW Web & Design to ensure that your on-page SEO is maximized. Then you can look at link building.
What is Local SEO and How Can It Help My Business?
Search Engine Optimization is a fantastic tool for businesses everywhere to grow their brand image, customer base, and profit margins. It’s free, easy, and effective. It is also rapidly becoming the leading digital marketing tool.
To make sure you harness the power of SEO as a company, you’ll want to know the ins and outs of SEO and how it works in link building and on page. It’s also important to understand the difference between global and local SEO.
So what is local SEO? Local SEO is a form of Search Engine Optimization that can guarantee the fastest and highest amount of conversions. This is because local SEO is optimized for people looking for businesses and goods in your specific area. You’ll attract customers who need you–and need you now.
Local SEO can help your business in a lot of different ways. Because more and more users are relying on mobile devices to find what they need, local SEO works with the trends. You’ll engage customers more frequently and more intimately, and this can lead to maximized ROI and a more established online presence.
Local SEO is your golden answer to being competitive as a business, both online and in person.
When you ask what is local SEO, I have the answer. At Zach Woods Web & Design, I know everything there is to know about local SEO and what it can do for your business. You can come to me for on page and link building SEO services, as well as website design and building.
Reach out to me today to lets discuss I can do to maximize your website for local SEO!